PRITCH London & The Berkeley World Rock Fashion Week
Marking the highlight of London Fashion Week, avant-garde fashion designer Arina Pritch showcased her eponymous label PRITCH London’s latest collection during a fashion show and presentation.
Launching her Divine Beings capsule, Pritch chose the iconic backdrop of St George’s Church for the stylish affair which was hosted in close partnership with the brand’s key partners The Berkeley World and Berkeley Travel.
Commenting on the show, CEO of The Berkeley World Andrew Bezhenar said ‘it’s a great honour for The Berkeley World to partner with Arina to launch her incredible collection during London Fashion Week, the brand continues to go from strength to strength setting the benchmark for high fashion and PRITCH’s non-conformist approach to luxury and use of sustainable leather continues to inspire me’.
Centred around the brand’s flagship use of leather and rarefied exotic skins, the Divine Beings collection pays homage to Greek mythology, modernising the aesthetic with PRITCH’s use of striking silhouettes and contemporary cuts.
A feminine, yet bold capsule, the collection embodies the goddesses’ who inspired the classic cuts and elegantly curated shapes PRITCH is so well known for. A romanticised palette of powerful reds and yellows sits alongside muted tones of grey and contrasting monochromatic blacks.
In a nod to the iconic aura of evoked by goddesses Hecate, Aphrodite and Athena is reflected through leather trenches, A-Line skirts, asymmetric tops and form-fitting corsetry with pleated leather and houndstooth echoed throughout.
A star-studded of the fashion set’s who’s who attended the show with guests including Simon Binke, Andrew Bezhenar, Beau Han Xu, Kas Galos, Jayraj Sisodia and Amanda Caroline Cronin all gracing the front row for the occasion.
Members of Berkeley Lifestyle benefit from access to exclusive events and seasonal shows with PRITCH London, contact us to register your interest in membership today.