Chateau Denmark has reinvented the concept of the staycation and encompasses a collection of curious session rooms and apartments all set against the iconic backdrop of Soho’s Denmark Street.
As alluring as it is iconic, this under-the-radar hideaway takes pride of place a stone’s throw from Tottenham Court Road Station and shares its location with Outernet London and the ever-popular Cantonese restaurant, Tattu London.
Checking in is all rather unassuming, accessed via the same entrance as Tattu, the discreet check-in desk is nothing out of the ordinary, and one would be forgiven for bypassing it as you enter the modern lobby.
It’s the moment you are introduced to one of Chateau Denmark’s vivid and colourful Butlers, otherwise aptly abbreviated BTLRs (we had the pleasure of Frederick), you suddenly realise this hotel spanning some 16 buildings is nothing short of special.
Steering away from the usual stereotype of a Butler, the intrinsic team of hosts here have a certain flair to them; think of them more as experiential gurus, and as one would expect almost no request is too much to ask.
Transcend into your goth-meets-art boudoir of a room, and you may be surprised to find a fridge (rather than a minibar) stocked with all the champagne and spirits one could possibly ask for, and in the larger accommodations, a generous dancefloor overlooked by a plush four-poster bed, and you may quickly find yourself ready to dance the night (or even the day) away.
There is more than meets the eye to the tastefully designed rooms and apartments here; you could quickly conclude that you’ve settled in for a stay at a party pad away from home. However, spaces here offer refined living, and a number of modern touches add a certain je ne sais quoi that one can quickly become accustomed to.
Designed by acclaimed Taylor Howes, the unapologetic grandeur of Chateau Denmark is echoed throughout the immersive living spaces. The bold aesthetic is also present in public spaces, notably in the recently opened Thirteen Bar, complete with a cocktail list to die for.
The inviting bathtubs are a highlight, freestanding and, in most cases, directly next to the bed in a nod away from constraining the indulgence of bath time to the bathroom. The beds are remarkably sumptuous and equally as alluring with decadent bedding and soft furnishings at the helm; this is all complemented by statement wallpaper and curated artwork adorning the walls.
Aimable in its aesthetic and undoubtedly in the most convenient of locations to explore the vibrant streets of Soho (should you actually decide to leave your abode) – Chateau Denmark is nothing short of a marvel – whoever said staying in wasn’t the new going out?
Text by Jaz Grewal.