Upholding the values of a perfectionist: Ormonde Jayne Launches Privé

Every breath of this fascinating perfume gathers pilgrims onto its long, beautiful journey. Master perfumer Linda Pilkington has introduced the latest fine fragrance in her portfolio of signature scents under Ormonde Jayne after 16 years in the making, Privé. A floral scent at heart with flavoursome notes of Basmati Rice and Russian Coriander Seed at the head and a warm sensual base of Vanilla Absolute Musk and Tonka Bean. 

Privé is the definition of its wearer, exuding the fascinating complexes of the 70 ingredients enveloped in the powerful fragrance and bringing the library of Ormonde Jayne’s perfume oils to life, this latest addition to the collection marks a new chapter in the archives. Berkeley Bespoke had a pleasure to meet with Linda and to discover her inspiration and the journey personified by Privé.

When did the creative process for Privé begin? 

In 2002, when Ormonde Jayne was in its early days, I was contacting all the major perfume houses like Givaudan, Firmenich, International Flavors & Fragrance and marking out all the oils I absolutely adored. We now have a repertoire of around 150 different oils classified as my favorite, from 8 different fragrance suppliers and I am still creating with 70 of those on a very regular basis. The oils form the foundation of all of our perfumes and are the very DNA of Ormonde Jayne. So the creative process for a fragrance that belongs to the very heart & soul of Ormonde Jayne began 16 years ago.

Was there a single inspiration behind Privé? 

The inspiration was simply picking out my very favorite oils, ones that represented and evoked the most positive of emotions. They include basmati rice, pink pepper and magnolia, the inspiration was create a perfume using only my top all-time beloved  ingredients.

What made the journey to completing Privé so long?

I was very happy with the perfume created back in 2002, but at that time, because I had a very new relationship with the perfume houses, I wasn’t able to obtain so many different oils from so many different fragrance manufacturers in such small quantities. Typically, independent niche perfumers buy their oils and ingredients from only one company – but I needed such a wide variety of oils that I was buying from 8 different manufacturers which was unheard of. It’s never economically viable for a manufacturer or supplier to sell a small quantity of a rare oil – the sort of amount I was asking for was from around 50 grams to  500mls and therefore, some requests were denied. The formulation of Privé is quite long – it has 52 ingredients in it – I realized the time wasn’t right at the beginning of Ormonde Jayne to take this on. Fast forward to 2018 and today I have a long standing, and great relationship with the fragrance suppliers, and plantation owners, as well as the gardeners that work with the flowers.  They oblige and help me, even if it’s a small quantity of a rare absolute from the ends of the earth!

With so many different ingredients from every direction of the world, how have you managed to keep the individuality of the separate notes?

My perfumes are complex, never heavy and never overpowering. Ormonde Jayne perfumes have a reputation for being known to breathe! We use a small accord in every perfume in our collection (with the exception of Tolu) and this opens up and gives wings to the perfume, enabling it to unfold and move!  They all have a substantial yield.  When I  create a perfume, I already know how I want it to smell from the opening to the drydown. So even if you want to create a soft captivating floral, you can still use a large number of varied ingredients, so long as the proportion of those ingredients work and are perfectly balanced. Ormonde Jayne’s “house signature” contains a small (and secret!) accord that lets Privé unfold its elegant journey in its own time. The sign of a good perfume is when it smells extremely good on your clothes the day after you have worn it as a happy reminder.

What perfume category would you place Privé in?

I can’t decide, but maybe it will have its own category – Out-of-this-world abstract floral!

Is Privé more for a veteran Ormonde Jayne wearer, or could a newcomer to your house appreciate it?

A few of my clients who have known Ormonde Jayne since its first day have said it’s like a biopic of Ormonde Jayne with flashbacks of all their classic favorites. But I think it’s definitely the latter – it really is the signature of the house – all our favorite ingredients are there – but if it’s a unique and innovative floral you are looking for, you will be delighted with Privé. Lots of Ormonde Jayne’s trademark ingredients from past creations feature like basmati rice, tonka bean absolute, champaca, gardenia absolute.

Are there any ingredients that you are using for the first time in Privé?

This time we have used a few for the very first time! Iralia (violets), lily of the valley and ginger.

Which is the most unusual ingredient found in Privé?

Gardenia Absolute is not the most unusual, but it is however the most difficult ingredient to source these days, almost too difficult! It was a Herculean task to finally secure a supply of this and I am very protective of every drop and my supplier!

Have you any plans to introduce Privé to the rest of the World after Saks Fifth Avenue?

It will be exclusively available at Saks Fifth Avenue until early spring 2019  and I can’t think of a better place to introduce Privé. But we are planning other collaborations later in spring  2019 across the US a nd other countries.


Which emotions speak to you the most strongly when you wear Privé?

When I wear Privé I feel avant-garde & sophisticated because it is utterly different and very abstract. It makes me feel like I am at the cutting edge of life! If I was taking the Eurostar train from London to Paris for the day, I would wear Privé because I know it could take on all the Parisian women.

As someone who has watched Ormonde Jayne from the start, it seems to be a proclamation of everything you have ever created, yet also unique – where will it be placed in the future?

Privé will certainly have its own place! We have 11 perfumes in our signature range at the moment, and Privé will be the 12th.  12 is a great number, our London boutique is 12 The Royal Arcade in Mayfair, there are 12 apostles, 12 months of the year, 12 members of the jury, so being 12th  place has finality…and Privé  also has its own unique category!

Who would you see wearing Privé?

I’m not sure I can ascribe character traits to Privé…but I think it would suit abstract creative types! I see Scarlett Johansson or Cate Blanchet wearing it very well!  What I do know is that Ormonde Jayne has always been a “word-of-mouth” brand – people wearing our scents are always asked what they are wearing by total strangers, sometimes followed down the streets, and our clientele has grown significantly by this market, as we do not advertise! What is surprising is that when Privé was nearing its final completion, people who were devoted cologne, or woody chypres, and even a couple who were passionately against all florals, have been smitten with it at first spritz… I think Privé is a must-try for all fragrance lovers! It is utterly original.



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