British Airways Unveils Enhanced Benefits For Premium Travellers
Following an investment of more than £400m, British Airways has rolled out an array of new offerings for passengers travelling in the airline’s premium cabins.
With perks both in the air and at the airport, the developments have seen improvements from serving the finest gastronomy in the air and offering the latest generation of Wi-Fi on both long and short-haul flights.
One of the key focuses of the investment is BA’s exclusive airline lounges which marks the introduction of an exclusive new First Wing dedicated to First customers when checking in at Heathrow’s Terminal 5. For the first time, passengers travelling First will be able to enjoy direct access to the Galleries First Lounge and Concorde Room via a two-lane security channel.
Giving greater privacy to First and Gold Executive Club customers, the exclusive space acts as a combined check-in area and fast track channel allowing customers to enjoy the facilities of the newly revamped Concorde Room, First Lounge and Elemis Travel Spa.
Gatwick has also seen the regeneration of its lounge offering which now sits amongst the newer complex of the South Terminal. Boasting views of the runway, the First and Club lounges span over 40% more space than the former spaces over in the North Terminal and feature refreshed furnishings.
Enhancing the airline’s offering in the air too, Club World sees the introduction of gourmet dining in the sky with a fresh approach to BA’s in-flight catering which sees changes geared towards today’s discerning traveller such as food trolleys displaying starters and deserts in a refined boutique approach for travellers to choose from.
Other plans include the renovations of the lounges across the likes of Rome, Geneva, San Francisco and Johannesburg and the implementation of Wi-Fi across all long-haul flights.
Text by Jaz Grewal