Hublot and Ricardo Guadalupe announced a new friend of the brand, the Football Player David Luiz

 Hublot celebrates its champions’ advice campaign at Harrods through the announcement of a new friend of the Brand, the Football player David Luiz

Ricardo Guadalupe and David Luiz

It was a particularly multi-faceted celebration that occurred yesterday in the world’s most famous department store, Harrods. As the official Timekeeper of the FIFA World CupTM, the Swiss luxury Manufacture Hublot  beat the drum counting down 20 days to go before the commencement of the FIFA World Cup RussiaTM.

Not only did Hublot unveil its new dazzling football installation along the iconic Hans Crescent windows and within the Door 5 atrium, but Hublot CEO, Ricardo Guadalupe, also announced that the Brazilian footballer, David Luiz was joining the Hublot family as a Friend of the Brand.

David Luiz well deserves his “Champion” title: he has an illustrious career in Football representing his home country of Brazil more than 50 times and winning the UEFA Champions League in 2012 with Chelsea FC.

Another highlight of the evening was a special watch that all football fans and Hublot fans have been waiting for! A smart watch that will instantly connect you to every decisive second of the matches being played at the 2018 FIFA World Cup™. A much-anticipated innovation that could not have been imagined by any other watch brand, given the extent to which Hublot and Football are as one. Not only is the footballing world going to march to the beat of the watchmaker, but now the pulse of the matches will reach its peak on your wrist!

It was a specific need expressed by FIFA, and Hublot brought it to life! Wanting a customised watch for the referees, FIFA asked Hublot to conceive the perfect watch to accompany them on the pitches during the matches. Hublot designed this connected watch, its first, for the footballing universe: the Big Bang Referee 2018 FIFA World Cup RussiaTM. It is a unique edition that is limited to 2018 pieces. It has all the attributes of the iconic Big Bang. Its emblematic architecture cut out of the lightness of titanium, its bezel decorated with 6 H-shaped screws, its Kevlar insert. Even the display on its analogue mode dial could pass for the same aesthetic as that of the automatic models. In terms of size, its 49-mm case is what makes the first difference, then its motor, which, for the first time, is driven by technology connected to digital intelligence. It is certainly a connected watch, but it is first and foremost a Hublot watch!

Anne-Marie Martinez

Berkeley Bespoke Team

The Hublot family is abundant with many Football Champions – Champions who Hublot decided to pay tribute to through a Worldwide and inspiring communication campaign named: “The Champion Advice”. Among the 13 living legends featured in this campaign, 6 now appear in Harrods Hans Crescent windows: Jamaica’s fastest man alive, Usain Bolt, Football legends Diego Maradona, Jose Mourinho and Pele, as well as English FIFA World CupTM team manager Gareth Southgate and FIFA referee Bjorn Kuipers. Each champion was asked for their guidance on what it takes to become a champion and their inspirational quotes are featured within the three-dimensional and interactive windows.

Also featuring within the windows are iconic emblems from the 2018 FIFA World Cup RussiaTM including the emblematic white, blue and red matriochka designed by Russian contemporary artist Andrey Bartenev which opens to reveal at its heart his second creation, the elaborately decorated Hublot football.