The Bicester Collection Unlock Her Future Prize


The Bicester Collection has once again pioneered in its mission to promote positive initiatives as part of its ongoing DoGood campaign led by the collection’s Chief Culture Officer, Chantal Khoueiry and Desiree Bollier, Chair of Value Retail.

The program’s inaugural edition was launched in December of last year, with applications open until the end of January 2023. Over the two days in the run-up to International Women’s Day, the panel of five esteemed judges from the realms of social entrepreneurship, sustainability, travel and leadership were presented with pitches from eight finalists representing the Arab world.

Open to women of any age with a not-for-profit business idea or one whose profits benefit the wider society, the Unlock Her Future prize is a life-changing opportunity for women with innovative and inspiring ideas in making a difference across sustainability, environmentalism, cultural and social impacts.

For its launch year, the prize celebrated women leaders from the North Africa and Middle Eastern regions, with the winners each receiving a grant of $100,000, tailored mentorship from global leaders and an educational programme from presenting partner New York University Abu Dhabi.

Commenting on the prize, Chantal says, “Empowering women social entrepreneurs is not just about recongising their achievements – it’s about creating a ripple effect of positive change that impacts entire communities. Today, we celebrate the vision, tenacity and innovation of these four Arab women, the winners of the Unlock Her Future Prize 2023 MENA edition.

Of the eight finalists, four women won, with two taking the primary prizes and the third prize split between the other two finalists as their businesses were in similar positions of development.

This year’s winners included Noor Jaber of Lebanon, with her online platform SRHR centered around women’s sexual health; Sara Llalla of Iraq/UAE, the founder of EcoCentric, an online marketplace designed to help eliminate plastic waste through a circular economy system; Fella Bouti of Algeria who’s company Ecodalle works to improve air quality in large cities through ecological construction and Nuhayr Zein of the UAE with her ethical and sustainable vegetal material used an alternative to exotic leathers.

Text by Jaz Grewal.