Hosted in a private mansion on the exclusive Palm Island off South Beach, the interactive art talk and private dinner brought to life Hublot’s prominent art partnerships celebrating with VIPs, media, influencers, and friends of the brand
Berkeley Bespoke had the pleasure to attend Hublot Loves Art series during Art Basel Miami, together with the street artists and Hublot brand ambassador, Shepard Fairey and friend of the brand Tristan Eaton, alongside famed American photojournalist Martha Cooper and curator and street art authority Evan Pricco.
Hosted in a private mansion on the exclusive Palm Island off South Beach, the interactive art talk and private dinner brought to life Hublot’s prominent art partnerships celebrating with VIPs, media, influencers, and friends of the brand. Notable attendees included CEO of Best Buddies Anthony Shriver, Ferrari Squadra Corse driver Martin Fuentes, and artist CRIME BY DESIGN. Guests enjoyed a host of surprise double-billing of entertainment including a DJ set by Shepard Fairey himself!
Hublot welcomed Shepard Fairey, American contemporary street artist and graphic designer, as an official brand ambassador earlier this year and launched the Big Bang Meca-10 Shepard Fairey timepiece in celebration of the creative partnership. The model is part of the Big Bang Meca-10 family, a newer innovation on Hublot’s signature style with the brand’s in-house manual movement, a gear-driven mechanical aesthetic, and a 10-day power reserve. Accentuating this mechanical architecture, an opening at 3 o’clock sees Shepard Fairey’s “STAR GEAR” logo.
Tristan Eaton, Ricardo Guadalupe and Shepard Fairey
Shepard Fairey noted, “Hublot is approaching watch design and collaborations from unexpected angles, and tonight’s Art Talk here in Miami with my friends Tristan Eaton and Martha Cooper will invite everyone into a unique conversation inspired by our craft. I always thought I’d admire art and be a spectator in the culture but to be in the eye of the hurricane and fusing my art with Hublot is really special.”
Ricardo Guadalupe, Hublot CEO, commented, “Hublot and Shepard share a unique vision, and their disruptive approach to their art is consistently first, different, and unique – a philosophy that explains the core of our brand. Hublot is excited to join forces with icons in the world of art as we bring our shared passion to life in the form of a panel discussion to close our week of exciting events.”
Hublot’s continued passion for the arts and dedication to its “Art of Fusion” philosophy allows for these partnerships and ambassadorships to be brought to life in Miami’s talented art and design community. The panel, moderated by Hublot of North America President Jean-François Sberro, offered a unique insight to understanding the relationship between art and horology, creating a dialogue among Shepard Fairey, Tristan Eaton, Martha Cooper, and Evan Pricco.
Hublot has unveiled BIG BANG MECA-10 NICKY JAM, featuring his favorite colours, his initials and his signature
Berkeley Bespoke had the pleasure to attend a fascinating evening hosted by Hublot and Nicky Jam during the Art Basel week in Miami. The night, where Hublot has unveiled the Big Bang Meca-10 Nicky Jam watch with a model available in three versions, designed in collaboration with the urban music singer, star of the charts and brand ambassador.
Nicky Jam became a Hublot ambassador in June of this year and it seemed only natural for the Nyon watchmaker to work with the internationally renowned singer. After topping the charts in 2015 with the success of his track “El Perdon”, he had the whole World singing this summer with “Live it Up”, the official song of the 2018 FIFATM World Cup in Russia, a competition for which Hublot is the Official Timekeeper. As if that were not enough, at the same time, he reached new heights with his single “X (Equis)”, which is approaching 1.4 billion views on YouTube!
It was in front of an audience of select guests – VIPs, stars and friends of the brand – that Hublot celebrated the talent of Nicky Jam during a lively party at The Temple House, Miami. For the occasion, the prestigious venue in the heart of the South Beach district saw itself covered in light: its façade and its interior walls served as a screen for a mapping animation and artistically projecting films and photographs.
It was in this sumptuous setting that Ricardo Guadalupe, CEO of the brand, gave a warm speech thanking Nicky for joining the Hublot family, and unveiled the first fruits of this collaboration: the Big Bang Meca-10 Nicky Jam watches.
These watches come in three different versions based on the famous Big Bang, the Swiss brand’s icon. With a 45-mm diameter, they are powered by the HUB1201 manufacture calibre, whose innovative construction reveals, on the dial side, all of the original imbrication of its 10-day power reserve that gave this model its name: Meca-10! As Nicky Jam sings in one of his hits: “…sin parar, sin parar!” For the first time the watch is skeletonised and gold-plated, thus offering the piece a brand-new look. The art of fusion in all of its glory!
Hublot joined forces with Bucherer to launch a new limited edition timepiece embodying the brand philosophy of ‘The Art of Fusion’: The Hublot Classic Fusion Bronze Bucherer Blue Edition
Hublot Classic Fusion Bronze Bucherer Blue Edition
150 special guests including Maxime Büchi, famed graphic designer, tattoo artist, founder of the Sang Bleu studio and Hublot Ambassador, were invited to celebrate the launch within one of London’s most iconic and recognisable landmarks; Tower Bridge, where the historic upper walkways were illuminated in vivid blue for the evening.
For the first time, to highlight the launch of the exclusive limited edition, images of the watch were projected over iconic London monuments including The Tate Modern, Marble Arch, The Wellington Arch, The National Gallery, Millennium Bridge, Tate Britain and Baker Street.
The Hublot Classic Fusion Bronze Bucherer Blue Edition features an elaborately designed bronze case and a mechanical automatic movement. This luxurious timepiece skilfully blends innovation and tradition with an extraordinary combination of materials and revolutionary design to make a particularly strong masculine style statement.
This fascinating mix of opposites resulted in a truly unique approach to creating the new timepiece for the Bucherer Blue Editions. The philosophy behind the Classic Fusion collection is the watch manufacturer’s vision to combine classic watchmaking, pioneering design and outstanding craftsmanship. The special edition Hublot has created for Bucherer celebrates this unique Art of Fusion and disruptive design featuring the combination of precious metals and industrial materials that Hublot pioneered with the Classic Fusion watch created as an homage to the brand’s original designs in the 1980s.
In the Classic Fusion Bronze Bucherer Blue Edition, Hublot for the first time combines a bronze case with a black ceramic bezel and six H-shaped titanium screws – an unusual and masculine blend of materials and colours that create a bold style statement.
Hublot Classic Fusion Bronze Bucherer Blue Edition
The blue satin-polished dial with a sunray finish further emphasises the masculine design, and a blue rubber strap in combination with alligator leather adds the perfect finishing touches to this impressive creation. This timepiece for the modern gentleman already features a beautiful natural patina, and Hublot’s distinctive bronze, with its subtle yellow and pink undertones, develops its individual character over time, ensuring every watch is a unique piece for its wearer.
The watch has a diameter of 45 mm and boasts a mechanical HUB1112 automatic movement with a 42- hour power reserve and a date display. The new special edition will be available exclusively across Bucherer stores in Selfridges, White City, Covent Garden and also online from 15 November 2018.
David Coleridge and Benoît Lecigne
Benoît Lecigne, Hublot General Manager United Kingdom, Ireland, France, Belgium, Luxembourg, Eastern Europe and Scandinavia said: “I am very proud to present this boldly crafted edition with our partner Bucherer. Hublot is honored to be involved in the distinctive Blue Editions which have become an iconic collection for Bucherer. I am confident this edition, which demonstrates the strength and vision of both brands, will be well received and will strengthen our partnership moving forward.”
Patrick Graf, Chief Commercial Officer of Bucherer, adds: “I couldn’t agree more with Mr. Lecigne and we are proud to welcome Hublot to the BLUE EDITIONS family. The Bucherer BLUE EDITIONS are a unique way to demonstrate our strong partnerships with the world’s most renowned watch manufacturers and to offer our customers a collection of extraordinary timepieces they can’t find anywhere else.”